Why do tribes use bright colours?
Native American Tribes would decorate majority of
their crafts to make them appear beautiful to the eye. Adding colour and
designs with materials such as paint, beads, quill embroidery and the traditional
method of carving and weaving.
Certain colours can symbolise something as well as
there patterns or images. Here are a few examples of what colours symbolise to
the Native American man.
Black
- night, underworld, male, disease and death.
Blue
- sky, water, female, clouds, lightning, moon, thunder
and sadness.
Green
- plant life, earth, summer and rain.
Red
- wounds, unset, thunder, blood, earth, war and day.
White
- winter, death and snow.
Yellow
-
sunshine,
day and dawn.
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In todays society we
symbolise colour with meaning and is used as
a tactical approach within advertising a company/ brand.
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Red is the colour for blood energy,
war,danger.strength,power,determination, passion,desire and love.
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Because red is such
an emotionally intense colour it has been proven to enhance the
human metabolism, raises blood pressure and increases respiration rate
which makes you make a decision quickly on the spot which is why
on websites 'BUY NOW' or 'CLICK HERE' are usually in capitals / flashing or in
red.
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-
White is associated with light, faith, innocence, safety,
cleanliness, purity and virginity. It is considered as the colour
of perfection which is why you are supposed to be wedded in a white
dress.
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when using white in
advertising is it usually to portray a cleanness and high-tech products.
it is also a charitable organisation shade to use as angels are
suggested to be white which makes you assume the innocence of there
organisation. Also it is use with advertising food, usually if you see a white
packaging and simple designs it represents low-fat, dairy or low
weight foods.
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'Color was important to
add meaning to a design, too. Most Native Americans named four points of the
earth, the four directions of the compass--north, south, east, and west--and
assigned a color to each one. Among the Cherokee, north was blue, south was
white, east was red, and west was black. Colors could also mean life or death,
wax or peace, female or male, night or day. For example, the Navaho thought
black represented men and blue, women. The Hopi thought that the color blue was
the most sacred and used it to honor their gods.'
What
would they use to create a particular colour?
ColorPlant Material
Blacks
- wild grapes, hickory
bark, alder bark, dogwood bark, mountain mahogany bark
Blues
- larkspur petals, alfalfa
flowers, sunflower seeds
Browns
- walnut
shells, birch bark
Greens
- moss, algae,
lily-of-the-valley leaves, juniper berries
Purples
- blueberries,
raspberries, blackberries, rotten maple wood
Reds
-sumac berries, dogwood
bark, beets, cranberries
Yellows
- onion skins, goldenrod stems and flowers, sunflower petals, dock
roots, marigold petals, moss,
peach leaves, birch leaves, sage
References:
http://www.color-wheel-pro.com/color-meaning.html - colour meaning
http://www.lewisandclarktrail.com/section2/colorsanddesigns.htm - Native american Definition of colour
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